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Data analytics involves the manipulation, analysis and modeling
of complex data to deliver the intelligence required for optimal
decision-making. Data Analytics includes techniques such as data mining and
predictive modeling and is used in areas which includes
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Analytical CRM – the analysis and
prediction of customer’s behavior to improve marketing sales
and service processes.
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Detection and prevention of 3rd-party transactional fraud.
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Detection and prevention of insider
fraud.
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Business Process optimization.
What FootPath does
We Design, build and maintain advanced analytics solutions,
which include techniques such as
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Data matching
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Data transformation
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Data sampling and partitioning
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Artificial intelligence and neutral
network modeling
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Clustering and discovery
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Geographic mapping and spatial modeling
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